Your Privacy Matters at le444

1 Introduction

le444 ("we", "us", "our", "the Platform") operates the online betting and casino platform available at le444.io, providing live cricket betting, sports wagering, live dealer casino games, online slots, and Teen Patti 20-20 to players based in Bangladesh. In the course of providing these services, le444 collects and processes certain personal data about you ("you", "your", "the Player").

This Privacy Policy ("Policy") explains in detail what personal data le444 collects, the purposes for which it is processed, the legal bases on which processing is carried out, the parties with whom data may be shared, the security measures in place to protect your information, and the rights available to you as a data subject.

By creating a le444 account, making a deposit, placing a bet, or otherwise using any feature of the le444 platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein. This Policy forms an integral part of the le444 Terms & Conditions and should be read alongside that document.

le444 is committed to complying with applicable data protection principles, including purpose limitation, data minimisation, accuracy, storage limitation, integrity, confidentiality, and accountability. We review and update this Policy periodically to reflect changes in our services, technology, or legal obligations. The most current version of this Policy is always published at le444.io/privacy-policy.

2 Data We Collect

le444 collects personal data in the following categories, depending on how you interact with the platform:

2.1 Identity & Registration Data

When you register a le444 account, we collect information including your full name, date of birth, gender, nationality, and chosen username. This data is required to create and maintain your account and to carry out age and identity verification as required under our Responsible Gaming Policy and applicable regulations.

2.2 Contact Data

We collect your email address, mobile phone number, and residential address (including city, district, and postal code within Bangladesh) to communicate with you about your account, process transactions, deliver support, and where you have consented, send promotional communications. Common cities served include Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.

2.3 Identity Verification (KYC) Documents

To comply with Know Your Customer (KYC) obligations and to prevent fraud and underage gambling, le444 may request copies of identity documents such as your National Identity Card (NID), passport, or birth certificate, along with proof of address such as a utility bill or bank statement dated within the preceding three months.

2.4 Financial & Transaction Data

We collect data relating to deposits, withdrawals, and wagering activity on le444. This includes payment method details (such as your bKash mobile number, Nagad account reference, Rocket number, Upay account, or the last four digits of a Visa or Mastercard — but never full card numbers), transaction amounts in BDT, timestamps, and transaction reference numbers. This data is essential for processing payments and maintaining auditable financial records.

2.5 Gameplay & Betting Data

le444 records your betting and gaming activity on the platform, including bets placed, games played, outcomes, stakes, winnings, session durations, and sport/game preferences. This data is used to operate the platform, resolve disputes, detect suspicious activity, and personalise your experience where you have consented to such personalisation.

2.6 Technical & Device Data

When you visit le444.io, our servers automatically collect certain technical information, including your IP address, browser type and version, operating system, device identifiers, screen resolution, time zone, referring URL, and pages visited. This information is used for security monitoring, fraud prevention, and platform performance optimisation.

2.7 Communications Data

If you contact le444's support team via live chat, email, or any other channel, we retain records of those communications, including the content of your messages and any attachments or documents you provide, together with the date and time of each interaction. These records are maintained to ensure quality of service and to provide a reference in the event of any dispute.

3 How We Collect Your Data

le444 collects personal data through the following mechanisms:

• Direct collection: Data you provide voluntarily when you register an account, complete KYC verification, make a deposit or withdrawal, place a bet, contact support, or respond to a survey or promotion.
• Automated collection: Technical and device data collected automatically when you visit le444.io, through server logs, cookies, pixel tags, and similar technologies (see Section 7 for full cookie details).
• Third-party sources: In certain circumstances, le444 may receive data about you from third-party identity verification providers, fraud prevention databases, payment processors (such as bKash, Nagad, Rocket, Upay, Visa, and Mastercard), and publicly available sources, solely for the purpose of verifying your identity, processing payments, or detecting fraud.
• Referral data: If you arrive at le444 via an affiliate partner link, we may receive limited referral data from that partner (such as a campaign identifier), but we do not receive your personal data from affiliate partners prior to your registration.

4 How We Use Your Data

le444 uses the personal data it collects for the following purposes:

Purpose	Data Categories Used
Account creation and management	Identity data, contact data, KYC documents
Age verification and KYC compliance	Identity data, KYC documents, date of birth
Processing deposits and withdrawals in BDT	Financial data, identity data, contact data
Operating betting and casino games	Gameplay data, financial data, technical data
Fraud detection and prevention	All data categories, technical data, transaction data
Responsible gaming enforcement	Gameplay data, financial data, identity data
Customer support and dispute resolution	Communications data, account data, transaction data
Platform security and abuse prevention	Technical data, gameplay data, identity data
Legal and regulatory compliance	All data categories as required
Marketing communications (with consent only)	Contact data, gameplay preferences
Platform analytics and improvement	Technical data, gameplay data (aggregated/anonymised)

le444 does not use your personal data to make fully automated decisions that produce significant legal effects on you without human review. Where automated systems flag an account for review (for example, due to suspected fraud or bonus abuse), a member of the le444 compliance team reviews the case before any action is taken.

5 Legal Basis for Processing

le444 processes your personal data on the following legal bases:

• Contractual necessity: Processing is necessary to perform the contract between you and le444 — that is, to provide you with the betting and casino services you have registered for, process your transactions, and manage your account.
• Legal obligation: Processing is necessary to comply with applicable legal obligations, including KYC and anti-money-laundering requirements, age verification obligations, and financial record-keeping duties.
• Legitimate interests: Processing is necessary for le444's legitimate interests in operating a secure, fair, and commercially viable platform — including fraud prevention, platform security, abuse detection, and improving service quality — where those interests are not overridden by your privacy rights.
• Consent: For marketing communications and optional personalisation features, le444 relies on your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6 Data Sharing & Third Parties

le444 does not sell, rent, or trade your personal data to any third party for commercial purposes. We may share your data with the following categories of recipients, strictly as necessary to deliver our services:

6.1 Payment Processors

To process deposits and withdrawals in BDT, le444 shares relevant financial and identity data with payment processors including bKash, Nagad, Rocket, Upay, and card payment networks (Visa, Mastercard). Each of these processors operates under its own privacy and data security obligations. le444 shares only the minimum data required to complete each transaction.

6.2 Identity Verification Providers

To fulfil KYC obligations and verify that players are aged 21 or above, le444 may engage specialist third-party identity verification services. These providers receive the identity documents and biographic data necessary to complete verification and are contractually prohibited from using such data for any other purpose.

6.3 Game Content Providers

Third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive limited session data (such as player session tokens and stake amounts) to operate their games within the le444 platform. These providers operate under separate data processing agreements and are not permitted to use player data for marketing or profiling outside the le444 platform.

6.4 Fraud Prevention & Security Services

le444 may share technical and transactional data with fraud prevention and cybersecurity service providers to protect the platform and its players. This sharing is subject to strict data processing agreements and is limited to what is necessary to perform the relevant security function.

6.5 Legal Authorities

le444 will disclose personal data to law enforcement agencies, courts, regulators, or other competent authorities when required to do so by applicable law, valid legal process, or in response to a lawful request. Where permitted by law, le444 will notify the affected player of any such disclosure.

6.6 Business Transfers

In the event that le444 undergoes a merger, acquisition, or sale of all or part of its business assets, personal data held by le444 may be transferred to the acquiring entity as part of that transaction. Players will be notified of any such transfer and of any changes to how their data is processed as a result.

7 Cookies & Tracking Technologies

le444 uses cookies and similar tracking technologies on its platform to ensure the site functions correctly, to maintain your session while you are logged in, to remember your preferences, and to analyse how players interact with the platform so that we can improve it over time.

7.1 Types of Cookies Used

• Strictly Necessary Cookies: These cookies are essential for the le444 platform to function. They maintain your login session, remember items in your bet slip, and enable secure navigation between pages. Without these cookies, core platform features cannot operate. No consent is required for strictly necessary cookies.
• Functional Cookies: These cookies remember your preferences such as your preferred language, display settings, and last visited game category. They improve your experience by personalising the platform without tracking your activity for advertising purposes.
• Analytics Cookies: With your consent, le444 uses anonymised analytics cookies to understand how players navigate the platform — which pages are most visited, where players encounter friction, and how sessions typically progress. This data is used in aggregated, anonymised form only and does not identify individual players.
• Security Cookies: le444 uses security cookies to detect and prevent fraudulent logins, identify unusual access patterns, and protect accounts from unauthorised access. These cookies are a component of our fraud prevention infrastructure.

7.2 Managing Cookies

You can control and manage cookies through your browser settings. Most modern browsers allow you to refuse some or all cookies, delete existing cookies, or receive a notification when a new cookie is set. Please note that disabling strictly necessary cookies will prevent the le444 platform from functioning correctly, and some features may become unavailable. Detailed instructions for managing cookies in popular browsers are available through the relevant browser's help documentation.

8 Data Retention

le444 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any legal obligations requiring longer retention periods. The following general retention principles apply:

• Active account data: Personal data associated with an active le444 account is retained for the full duration of the account relationship and for a reasonable period thereafter to handle any post-closure queries or disputes.
• Transaction and financial records: Financial transaction records (including deposit and withdrawal history) are retained for a minimum of five years following the transaction date to comply with applicable financial record-keeping and anti-money-laundering obligations.
• KYC documents: Identity verification documents are retained for a minimum of five years following account closure or the date of last transaction, whichever is later, in accordance with applicable regulatory requirements.
• Support communications: Records of customer support interactions are retained for a minimum of three years from the date of the last communication in a given case file.
• Marketing data: Contact data processed for marketing purposes is retained until you withdraw your consent or opt out of marketing communications, at which point it is removed from our active marketing lists promptly.
• Technical and log data: Server logs and technical data are typically retained for a period of 12 months, after which they are deleted or anonymised unless retention is required for an ongoing security investigation.

When personal data is no longer required and no legal obligation requires its continued retention, le444 securely deletes or anonymises it in accordance with our internal data disposal procedures.

9 Data Security

le444 takes the security of your personal data seriously and implements a layered set of technical and organisational security measures to protect it against unauthorised access, disclosure, alteration, or destruction. Key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your browser or app and le444's servers is encrypted using industry-standard 256-bit SSL/TLS technology. This ensures that your personal and financial data cannot be intercepted in transit.
• Secure Data Storage: Personal data is stored on secure, access-controlled servers. le444 does not store complete payment card numbers on its own infrastructure — card data is tokenised and handled exclusively by PCI-DSS compliant payment processors.
• Access Controls: Access to personal data within le444 is restricted on a strict need-to-know basis. Only authorised personnel whose job functions require access to specific categories of data are permitted to view or process it.
• Two-Factor Authentication: le444 encourages all players to enable two-step OTP (one-time password) verification on their accounts as an additional layer of protection against unauthorised access.
• Fraud Detection Systems: le444 operates real-time fraud detection and anomaly detection systems that monitor account activity for signs of unauthorised access, suspicious transactions, or collusive behaviour.
• Regular Security Reviews: le444 conducts periodic reviews of its security measures and data handling practices to identify and address potential vulnerabilities.

10 Your Rights

As a player on le444, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at support @ le444.io. le444 will respond to all data rights requests within a reasonable timeframe and free of charge for the first request in any 12-month period.

• Right of Access: You have the right to request a copy of the personal data that le444 holds about you, together with information about the purposes for which it is processed, the categories of data held, and the recipients with whom it has been shared.
• Right to Rectification: If any personal data le444 holds about you is inaccurate or incomplete, you have the right to request that it be corrected or updated promptly. You can update many account details directly within your le444 account settings.
• Right to Erasure: Subject to applicable legal obligations (such as financial record-keeping requirements), you may request that le444 delete your personal data. le444 will comply with such requests where retention is no longer necessary and no legal obligation requires continued storage.
• Right to Restrict Processing: In certain circumstances, you may request that le444 restrict the processing of your personal data — for example, while the accuracy of data you have contested is being verified.
• Right to Object: You have the right to object to the processing of your personal data where le444 relies on legitimate interests as the legal basis for processing. le444 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent (such as for marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to withdrawal.
• Right to Data Portability: Where processing is carried out by automated means and on the basis of contract or consent, you have the right to receive your personal data in a structured, commonly used, machine-readable format and, where technically feasible, to have it transmitted to another controller.

11 Children & Minors

le444 is strictly an adults-only platform. The le444 service is not directed at, and must not be used by, any person under the age of 21. le444 does not knowingly collect personal data from individuals under the age of 21.

Age verification is performed at the point of registration and may be repeated at any time, including when a player attempts to make their first withdrawal. If le444 becomes aware or has reasonable grounds to suspect that a registered account belongs to an individual under the age of 21, that account will be immediately suspended, all deposits returned, and any winnings forfeited. The personal data associated with the account will be retained only for the period required to fulfil legal obligations and will then be securely deleted.

Parents and guardians who believe their child may have accessed le444 are urged to contact our support team at support @ le444.io immediately so that the account can be closed and appropriate steps taken.

12 Marketing Communications

le444 may, with your prior consent, send you promotional communications about bonuses, new games, seasonal offers (such as BPL season promotions, Eid offers, or IPL betting specials), and other features of the le444 platform. Marketing communications may be delivered by email or SMS to the contact details registered on your account.

You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link included at the bottom of any le444 marketing email.
• Updating your communication preferences within your le444 account settings.
• Contacting le444 support at support @ le444.io and requesting removal from all marketing lists.

Please note that opting out of marketing communications does not affect the receipt of service-related communications, such as deposit confirmations, withdrawal notifications, account security alerts, or responses to your support queries. These transactional communications are sent as part of the service and cannot be disabled while your account remains active.

le444 will never send marketing communications to a player who has self-excluded from the platform or activated a cooling-off period under our Responsible Gaming tools. Such players are automatically removed from all marketing lists for the duration of their exclusion or break.

13 Amendments to This Policy

le444 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, platform features, applicable law, or regulatory requirements. When material changes are made to this Policy, le444 will notify registered players by posting a prominent notice on the platform homepage or by sending a notification to the email address registered on your account.

The revised Policy will take effect from the date stated at the top of the document. Your continued use of the le444 platform following the effective date of any amendment constitutes your acceptance of the updated Privacy Policy. If you do not agree with the amended Policy, you should stop using the platform and may request closure of your account.

We recommend reviewing this Policy periodically to stay informed about how le444 handles your personal data. The current version is always available at le444.io/privacy-policy.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way le444 processes your personal data, please contact us through the following channels:

• Email: support @ le444.io (plain text — not a clickable link)
• Support Hours: 24/7, seven days a week
• Languages: English and Bengali
• Time Zone: Bangladesh Standard Time (BST, UTC+6)

For data access requests, rectification requests, erasure requests, or any other exercise of your data subject rights described in Section 10, please contact the support team via the email above and include "Data Rights Request" in your subject line. le444 will acknowledge your request within five business days and provide a full response within 30 calendar days, or notify you if additional time is required.

For responsible gaming requests including self-exclusion, deposit limits, or cooling-off periods, please visit our dedicated Responsible Gaming page, which provides full details of the tools available and how to activate them. Responsible gaming requests are treated as high priority and processed without delay.